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Author: Crystalblueseas

How To Avoid Spam Complaints In Your Email Marketing (And Save Money)

by Roman Kniahynyckyj Companies turn to text and email marketing with the overall goal of increasing sales and making money. This tactic, however, backfired big time for one restaurant in Amityville, NY, costing $28,500. After receiving a slew of reportedly unsolicited texts from the Muscle Maker Grill, one fed-up man took their marketing firm to court in a bid to stop their annoying and unwanted marketing messages. The judge ruled in the guy’s favor, the New York Post reports, awarding him $1,500 for each of the 19 texts he received from the restaurant over a six-day period last year. That’s where the $28,500 comes in. Company lawyers insisted he signed up for the promotional messages at a kiosk inside the restaurant – although the guy said he had never even been to the place. And even if people do sign up to receive messages from your company, you need to be careful they know exactly what to expect. Don’t Be That Guy. Don’t Be A Spammer. Protecting your company from spam complaints is a must to protect your reputation, as well as your bank account. MailChimp says the bulk of spam complaints comes from using outdated or purchased lists, as well as those compiled from online purchases, trade shows, contest entries or other sources where people didn’t specifically opt-in to receive your emails. One way to minimize your risk...

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Email Marketing: What are some of the biggest deliverability challenges?

by David Kirkpatrick Deliverability should be a concern for any email marketer. If you can’t get into the inbox, your email send might as well not have even happened. Deliverability can be a challenge. A bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly on a shared IP also hurts you. Getting off of a spam or junk mail blacklist can be a Kafka-esque experience of not really being sure who or what will get you off that list. To help you with deliverability issues, I reached out to three industry experts to find out what they considered to be the biggest deliverability challenges facing marketers today. Understand why you have a deliverability problem Tom Sather, Senior Director of Research, Return Path, said, “The biggest challenge that marketers have today is gaining awareness and understanding why they’re having a problem. Email providers like Gmail and Yahoo!, as well as spam filters, make real-time, data-driven decisions based on their users’ behaviors and actions.” He said understanding the data behind your email program is going to do more towards solving a deliverability issue than following any list of tips or best practices. Tom explained, “Most email marketers lack this fundamental data that the email providers have access to and are essentially in the dark ages when it comes...

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Email Marketing – It’s Important Stuff!

Email Marketing – It’s Important Stuff Posted on December 15, 2014 In the world of internet marketing, there is a lot of wiggle room. There are a number of things you can try, adjust, tweak, adjust again, and work out as you go along. However, there is one key component that I believe is absolutely necessary for your success, no matter what you are selling or how you are selling it. That key component is Email Marketing. It’s simply too powerful to ignore and too simple to not do it. What I am talking about when it comes to email marketing is the ability to send direct targeted messages to prospect who are already primed to buy from you. They are on your list because they asked to be added to your list and they are already receiving your messages. And it really doesn’t take any extra work on your part to make your email marketing campaign a success. In my opinion, email marketing is the perfect system and can absolutely increase your sales conversions. The key is to implement your email marketing strategy successfully, of course. Get it wrong and you can waste a lot of time, burn a lot of messages, and lose prospects. Get it right and your success can grow exponentially. When you think about it, tools that allow you to automate your tasks are...

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Why You Need to Integrate Your Business Apps with Your Email Marketing Tool

By Aaron Beashel on 11th March 2015 Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business? If so, it’s likely that you have a lot of information about your customers sitting in those tools. Information like name, email, location, gender, purchase history and more. That’s incredibly valuable information to have in your email marketing tool. You could use it to segment your lists, trigger autoresponders or even dynamically change the content of your newsletters to suit the characteristics of each subscriber. All of which would increase the success of your email marketing efforts and drive revenue for your business. In this post, we’ll show you how integrating your business apps can help you grow your revenue and give you the tools you need to make it happen. Why integrate? Email marketing is one of the most effective marketing channels around today. In fact, according to a recent study by VentureBeat email has the highest ROI of any marketing channel available, beating out social media, paid search, TV and radio among others. However, your organisation’s success with email marketing largely depends on the quality and depth of data in your email lists. If you have a lot of old subscribers and very little information about them, then chances are your ROI will be a lot lower than if you...

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Email Marketing Industry Census 2014 By Econsultancy, March, 2014

The eighth annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers. The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels. With eight years’ worth of data to assess, this provides an unparalled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating. This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, marketing automation, mobile and the future of email. Over 1,100 respondents took part in the 2014 Census, which took the form of an online survey in January 2014. The 92-page 2014 census report contains insight and comment from leading experts in the email marketing world and associated digital sectors, including: Kath Pay, Email Marketing Consultant, Speaker and Trainer, Plan to Engage Andrew Campbell, Managing Director, SixC Ltd Tim Watson, Email Marketing Consultant & Founder, Zettasphere Mark Brownlow, Publisher of Email Marketing Reports Jordie Van Rijn, Email Marketing Consultant, eMailMonday Guy Hanson, Director of Consulting, EMEA, Return Path Parry Malm, Director, Howling Mad Marketing Steve Denner, Owner, Adestra The report findings are divided into the following sections: Approach...

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