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Author: Crystalblueseas

Game-Changing Insights for Your 2015 Email Marketing

Home By Karen Talavera 17 December 2014 Here’s what’s on the 2015 “to-do” list of top marketers and should be on yours as well: 1) Expand Audience Reach Beyond Your Own List Sure, every company wants to grow its email marketing list, but many are finally waking up to why. The value of the email address as a contact point has been sorely under-recognized, but marketers everywhere are now at last seeing it for the gold it is for individualized, private, detailed, (even complex) communication. The struggle for most is not to grow their email reach (or what I refer to as “coverage”) of customers, but many also are investing aggressively in new customer acquisition with the email address THE key piece of data gathered right from the start. In addition, the ability to reach new and existing subscriber audiences via display ads served in publisher email enables not only list growth, but powerful prospect and customer re-targeting, empowering frequency and optimization plays for savvy marketers. Ask yourself: What are you doing to make it easy (if not effortless and desirable) for current customers who haven’t already done so to give you email addresses? Where, and how – other than your own email programs – are you then repeatedly making positive impressions upon them? Don’t under-estimate the power of making multiple impressions via email – both via your own...

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Highly Effective Techniques That Work Well In Email Marketing

  February 27, 2014adminEmail Marketing You should understand the right way to market your company through email. It is key to have the recipient actually read your email, so it is important to concentrate on a way to have an effective message and avoid the spam folder. Read on for the best advice on the Internet! If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. You will lose customers and possible even your website host if you engage in spam. Use a couple of different subject lines to test which one has a better response. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This allows you to determine which subject lines are successful and which ones are simply ignored. It is very smart to include an opt-in button for people to sign up with you. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble. Try to only send one email a week. Remember that your subscribers are busy, and that they probably receive a...

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Your Personal Electronic Assistant:The Email Autoresponder

By Jon Allo When people contact or buy from you online they expect an instant response and an email autoresponder is there to this for you and more. The best outcome from any marketing campaign is a big response. The worst outcome is being overwhelmed by thousands of responses which are waiting for your response. A lack of response or expecting somebody to wait for days for any acknowledgement will you frustrate your potential clients, and you’ll wear yourself out trying to handle this alone. In today’s fast moving business world, mastering the art and science of email marketing is one of the most important keys to success and you cannot do it effectively without an email autresponder. How Does An Email Autoresponder Work? An email autoresponder collects, stores and manages the email details of your prospects or buyers. Building a customer email database list is an important aspect of online business because the people on the list are all potential customers. Once the autoresponder has the customer’s email address it can send information back to them immediately, regardless of where the customer is located or what time of the day it is. You set your email autoresponder to actually sound personal by sending the friendly, welcoming note that you wrote. To get those valuable email addresses, it helps to offer something for free, like a report, video or...

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Tips to Make Email Marketing Mobile-Friendly

By Ramya Raju | January 10, 2014 Anyone and everyone has a cell phone these days. The ever growing use of Smartphone or mobile devices like tablets is resulting in an increase in mobile email too. According to a research, keeping in mind the target audience, product and type of email, mobile email constitutes 15 to 65% of email open rates. This behaviour makes an email inbox the basis of business communication. Email continues to be the most preferred way for business communication because the most effective way to get your customer’s attention and market your business is to have him open your message in his inbox. When it comes to the activity on a Smartphone or tab, most users will open their email inbox even before browsing or logging on to Facebook. Keeping this in mind, a business has a golden opportunity to reach its target audience with email marketing messages courtesy the handheld devices that are used all the time. How you can effectively make your email marketing mobile-friendly Make the subscriber trust you More often than not the first thing a user is bound to check when opening an email message is who the email is from. The sender of the email is most important when it comes to mobile and if the subscriber does not recognize or trust the sender of the email he is most likely...

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4 Proven, Easy Ways To Deliver Targeted Traffic To Your Website

By Jorge Pinkus What are the most consistent and efficient ways to supercharge traffic to your website in a timely manner? (Maybe you know about these methods in some way but let’s take a look at them, shall we?). As a web developer, I soon concluded that building the website was only half of the work for my customers. Obtaining traffic was the other half. The four main strategies that we’ll talk about are: 1. Purchasing traffic – a very straigthforward mechanism, where you can be sure what you are getting. 2, Setting Pay-Per-Click (PPC) ads. 3. Sending a message to your mailing list (that itself takes time to build) and, 4. To joint venture with another website owner. This implies that they send you traffic, and you split profits with them 50:50. You can use software to track the quantity of hits produced from their mail outs. Let’s review each one with more detail: 1. By buying traffic, you can target the markets already looking for your product. 2. For PPC ads, the biggest player here is Google. Surely you know it? When you run a Google search, the listings that show up on the right hand and top side can be bought by anyone. You pay a certain amount for each click. You can have traffic at your website 5 minutes after setting up a Google Adwords...

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