by Roman Kniahynyckyj
Companies turn to text and email marketing with the overall goal of increasing sales and making money. This tactic, however, backfired big time for one restaurant in Amityville, NY, costing $28,500. After receiving a slew of reportedly unsolicited texts from the Muscle Maker Grill, one fed-up man took their marketing firm to court in a bid to stop their annoying and unwanted marketing messages.
The judge ruled in the guy’s favor, the New York Post reports, awarding him $1,500 for each of the 19 texts he received from the restaurant over a six-day period last year. That’s where the $28,500 comes in.
Company lawyers insisted he signed up for the promotional messages at a kiosk inside the restaurant – although the guy said he had never even been to the place. And even if people do sign up to receive messages from your company, you need to be careful they know exactly what to expect.
Don’t Be That Guy. Don’t Be A Spammer.
Protecting your company from spam complaints is a must to protect your reputation, as well as your bank account. MailChimp says the bulk of spam complaints comes from using outdated or purchased lists, as well as those compiled from online purchases, trade shows, contest entries or other sources where people didn’t specifically opt-in to receive your emails.
One way to minimize your risk of spam complaints is by using updated lists containing names of folks who specifically gave their approval to receive your messages. A few other savvy strategies can reduce the risk even further.
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